> ## Documentation Index > Fetch the complete documentation index at: https://docs.getseam.ai/llms.txt > Use this file to discover all available pages before exploring further. # Intent keywords > Track third-party intent signals to identify accounts actively researching your space Bombora tracks when companies are actively researching specific topics across third-party websites and content networks. This provides early signals that an account may be in-market, allowing you to engage before they contact competitors or fill out forms. ## What is Bombora Intent? Bombora monitors billions of content consumption signals across a cooperative network of B2B websites. When a company shows increased research activity on specific topics, Bombora generates "surging" scores that indicate buying intent. **Key characteristics:** * **Third-party signals**: Captures behavior outside your website * **Topic-based tracking**: Monitors specific keywords, product categories, and competitors * **Surge scoring**: Identifies when research activity spikes above baseline * **Company-level data**: Aggregates individual behavior into account-level insights ## Why Use Bombora with Seam? Reach buyers *before* they fill out forms or contact competitors Focus resources on accounts actively researching your space Bombora's proprietary data provides insights competitors may not have Engaging high-intent accounts leads to better ROI Direct marketing spend toward accounts most likely to convert Engage early to influence how prospects think about the problem ## Seam's Bombora Partnership Seam has an OEM partnership with Bombora, which means: * **No separate license required** - Bombora access is included as a Seam add-on * **Better pricing** - More cost-effective than purchasing Bombora directly * **Unified data model** - Bombora signals aggregate with website visits, email engagement, and CRM data * **Automated actions** - Intent data triggers plays automatically, not just dashboard views Bombora is available as an add-on. Contact your Customer Success Manager to enable Bombora intent tracking. ## How Seam Uses Bombora Intent ### In Account Scoring Bombora intent is one of four scoring dimensions in Seam: ``` Account Score = Fit + Intent + Signals + Reach ↑ (includes Bombora) ``` High Bombora surge scores increase an account's overall intent score, helping you prioritize which accounts to target. See how fit, intent, signals, and reach combine into account scores ### In Automated Plays Bombora intent can trigger plays automatically: **Example Play: High-Intent Outreach** 1. Company surges on 5+ relevant Bombora topics 2. Seam AI researches and finds 3 buying committee members 3. Enriches contact data (emails, phone numbers) 4. Adds contacts to email sequence 5. Notifies assigned SDR with intent context Learn how to build plays triggered by intent ### In Audiences Build dynamic audiences based on Bombora intent: * "High-intent accounts researching ABM" * "Accounts surging on competitor topics" * "Mid-tier accounts showing interest" (air cover) Audiences automatically update as companies surge or decline on topics. Create segments based on intent signals ### In CRM Sync Bombora insights push directly into Salesforce: * Intent score displayed on account records * Trending topics shown in account details * Alerts when accounts enter high-intent status Sales reps see intent signals where they already work—no separate dashboard needed. ## Use Cases Identify companies not in your CRM that are researching relevant topics. Expand your TAM with high-intent prospects you didn't know existed. Focus sales and marketing resources on accounts showing the strongest intent signals. Let data drive your target account list. Automatically engage B and C-tier accounts when they show intent, ensuring no opportunities slip through while reps focus on top accounts. Reach out when accounts are actively researching, not months later when they're already deep in evaluation with competitors. Detect when accounts are researching competitors and launch targeted campaigns to position your solution. Show leadership trending topics and market interest over time. Use intent data to validate market demand and strategic direction. ## Best Practices Don't try to monitor everything. Focus on your most important product categories and top 3-5 competitors. Bombora is most powerful when combined with website visits and email engagement. An account surging on Bombora topics AND visiting your pricing page is extremely high-intent. If you have a long sales cycle, you may want to trigger on lower intent. Short cycles may require higher thresholds to focus on very active accounts. As your product evolves and market language changes, refresh your topic selections to stay relevant. Start with one play triggered by Bombora intent. Measure results, then expand to more complex multi-signal plays. ## Viewing Bombora Data ### In Account Records Navigate to any account in Seam to see: * Current Bombora surge scores * Trending topics over time * Historical intent patterns * How intent contributes to overall account score ### In Dashboards View aggregate intent data across your TAM: * Which topics are trending across all accounts * How many accounts are in high-intent status * Intent score distribution * Week-over-week changes in market interest ### In Salesforce If you have CRM sync enabled, Bombora data appears: * As fields on account records * In custom dashboards and reports * In automated alerts and workflows ## Common Questions Bombora updates weekly. Seam syncs new data every week and recalculates intent scores automatically. No. Bombora provides topic-level aggregated data, not page-level detail. For page-level tracking, use Seam's web pixel for first-party intent. Bombora tracks research activity across third-party sites (offsite). Seam's web pixel tracks activity on your own website (onsite). Both are valuable and complement each other. Start with Seam's recommended topics based on your ICP. After 30 days, review which topics correlate with closed deals and refine your selection. Yes. You can add competitor company names as topics to see when accounts are researching alternative solutions.