> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getseam.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Unified data model
> How Seam consolidates your data sources into a single unified view
Seam connects to your CRM, sales engagement tools, marketing automation platforms, data warehouses, and intent data sources, then consolidates everything into a unified data model. This gives you a single source of truth across all your GTM systems.
## How it works
When you connect data sources to Seam, we automatically:
1. **Ingest** data from each connected system
2. **Deduplicate** records across sources
3. **Enrich** with additional context and signals
4. **Unify** into five core datasets
This happens continuously—Seam syncs data every few hours so your unified view is always up to date.
## The five core datasets
Unified company dataset
All account-level data including firmographics, technographics, fit scores, intent signals, and engagement history.
Unified people dataset
All contact-level data including role, seniority, engagement activities, and buying committee membership.
Unified activity dataset
All engagement activities including website visits, email opens, meeting attendance, content downloads, and ad interactions.
Unified opportunity dataset
All deal data including stage, value, close date, and attribution to campaigns and touchpoints.
Unified users dataset
Your internal team members including reps, marketers, and their account assignments and territories.
## Data flow
Here's how data flows from your sources into the unified model:
```mermaid theme={null}
graph LR
A[CRM] --> F[Unified Data Model]
B[Sales Engagement] --> F
C[Marketing Automation] --> F
D[Data Warehouse] --> F
E[Bombora Intent Data] --> F
G[Web Pixel] --> F
F --> H[Companies]
F --> I[People]
F --> J[Activities]
F --> K[Opportunities]
F --> L[Users]
```
## Key benefits
No more conflicting data across systems. Seam resolves duplicates and creates one unified record for each company and person.
Seam enriches your unified data with intent signals, fit scores, and AI research—giving you more context than any single source provides.
Changes in your CRM or other systems sync to Seam every few hours, and Seam pushes enriched data back to your tools.
Connect activities across systems. See which accounts engaged with ads, visited your website, and received outreach—all in one place.