> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getseam.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Fit score

> AI-powered account scoring that identifies which companies match your ICP

Fit Score evaluates how well accounts align with your Ideal Customer Profile (ICP). Unlike traditional scoring that relies on static firmographics, Fit Score uses AI agents to research accounts and answer custom questions that aren't stored in your CRM.

## How it works

Seam uses a two-agent system to score accounts:

1. **Research agent** - Investigates the account across multiple data sources (CRM, LinkedIn, company websites, public data)
2. **Evaluation agent** - Reviews findings against your criteria and assigns a grade with explanation

This process takes 30-60 seconds per account and produces a letter grade (A, B, C, or D) with a detailed explanation.

## Grading system

| Grade | Meaning                                         | Action                               |
| ----- | ----------------------------------------------- | ------------------------------------ |
| **A** | Perfect fit - strongly matches all ICP criteria | Top priority for sales and marketing |
| **B** | Good fit - matches most criteria                | Strong candidate for engagement      |
| **C** | Partial fit - matches some criteria             | Lower priority or nurture track      |
| **D** | Poor fit - does not match ICP                   | Exclude from active campaigns        |

<Info>
  **Why letters instead of numbers?** Sales teams don't need to debate whether a 92 is better than an 88. Simple A/B/C/D grades make prioritization clear and actionable.
</Info>

## Using fit score in plays

Fit Score acts as a filter in automated plays to ensure you only engage good-fit accounts.

**Example play: New Funding Outreach**

```
Trigger: Account raises Series B funding
  ↓
Filter: Fit Score = A or B?
  ↓ YES
Actions:
  - Research and find 3 buying committee members
  - Enrich contact data
  - Add to congratulatory email sequence
  - Notify assigned SDR

Filter: Fit Score = C or D?
  ↓ NO
Skip - don't waste resources on poor-fit accounts
```

This prevents wasting:

* ✅ Marketing budget on wrong targets
* ✅ SDR time on low-potential accounts
* ✅ Email sends on non-ICP companies

<Card title="Build Plays with Fit Filters" icon="play" href="/guides/actions/plays">
  Learn how to configure plays using Fit Score
</Card>

## Multi-dimensional scoring

Fit Score is one dimension in Seam's comprehensive scoring model:

| Score type  | What it measures                 | Timeframe         |
| ----------- | -------------------------------- | ----------------- |
| **Fit**     | ICP alignment (foundational)     | Static/Stable     |
| **Intent**  | Buying signals, topic research   | Dynamic/Momentary |
| **Signals** | Trigger events (hiring, funding) | Dynamic/Momentary |
| **Reach**   | Contact availability and quality | Static/Stable     |

**Key distinction:** Fit Score is foundational and stable—it measures whether a company is fundamentally a good target. Intent and Signals scores tell you *when* a good-fit account is heating up.

<CardGroup cols={2}>
  <Card title="Intent Scoring" icon="radar" href="/guides/monitoring-and-intelligence/intent">
    Track buying signals and research activity
  </Card>

  <Card title="Signal Monitoring" icon="signal" href="/guides/monitoring-and-intelligence/signals">
    Monitor trigger events across accounts
  </Card>
</CardGroup>

## Best practices

<AccordionGroup>
  <Accordion title="Start with closed-won patterns" icon="trophy">
    Analyze your best customers and translate their characteristics into criteria. What do your A+ customers have in common?
  </Accordion>

  <Accordion title="Be specific, not broad" icon="crosshairs">
    "Does this company have a dedicated data engineering team?" is better than "Does this company care about data?"
  </Accordion>

  <Accordion title="Include disqualification criteria" icon="ban">
    Define what makes an account NOT a fit. Competitors, wrong industries, or accounts too small/large.
  </Accordion>

  <Accordion title="Define good, partial, and bad answers" icon="list-check">
    For each criterion, specify what constitutes a strong yes, a partial match, and a no. This helps the evaluation agent grade accurately.
  </Accordion>

  <Accordion title="Iterate based on results" icon="rotate">
    After scoring your first 100-200 accounts, review the grades. Are the right accounts getting A/B scores? Refine criteria if needed.
  </Accordion>

  <Accordion title="Use Fit Score with other signals" icon="layer-group">
    Combine Fit Score with Intent and Signals. An A-fit account with high intent is your hottest opportunity.
  </Accordion>
</AccordionGroup>

## Limitations & considerations

<AccordionGroup>
  <Accordion title="Processing time" icon="clock">
    Scoring takes 30-60 seconds per account. Not suitable for real-time scoring during inbound form submissions.
  </Accordion>

  <Accordion title="Requires CRM presence" icon="database">
    Accounts must exist in your CRM (Salesforce/HubSpot) to be scored. Seam doesn't discover net-new accounts via Fit Score.
  </Accordion>

  <Accordion title="Data provider limitations" icon="triangle-exclamation">
    Research quality depends on publicly available data. Highly private companies or niche industries may have limited information.
  </Accordion>

  <Accordion title="Best for larger TAMs" icon="expand">
    Most valuable for companies with 1,000+ potential accounts. Less critical if you have 50 well-known target accounts.
  </Accordion>

  <Accordion title="Not for customer enrichment" icon="info">
    Fit Score produces a grade + explanation. If you need specific data points (e.g., "number of retail locations") stored as fields, use enrichment plays instead.
  </Accordion>
</AccordionGroup>

## Common questions

<AccordionGroup>
  <Accordion title="How often should I re-score accounts?">
    Most customers re-score quarterly or when significant company changes occur (funding, acquisition, leadership changes). Fit Score is relatively stable over time.
  </Accordion>

  <Accordion title="Can I score accounts that aren't in my CRM yet?">
    Not directly. Upload accounts to your CRM first, then run Fit Score. Alternatively, use Seam's TAM building features to discover and score accounts simultaneously.
  </Accordion>

  <Accordion title="What if an account's score changes?">
    Scores can change if the company evolves (e.g., grows from 200 to 600 employees, launches APIs). Re-score periodically to keep data fresh.
  </Accordion>

  <Accordion title="Can I see the research sources?">
    Yes. Seam shows which data sources informed each criterion's answer, providing transparency into how grades are determined.
  </Accordion>

  <Accordion title="What happens if research can't answer a criterion?">
    The evaluation agent will note that information is unavailable. You can choose whether unavailable data should impact the grade or be ignored.
  </Accordion>
</AccordionGroup>