> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getseam.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Signals

> Track external events and triggers that indicate the right time to engage accounts

## Create a Signal

<Steps>
  <Step title="Select Signal Type">
    Choose which signals are relevant to your sales cycle.

    **Audience and Persona-based**

    * Job change
    * New hire
    * Job opening
    * Promotion

    **Keyword-based**

    * Social listening
    * Funding round
    * Social engagement
  </Step>

  <Step title="Create Signal-Based Plays">
    Build automated workflows that execute when signals fire
  </Step>

  <Step title="Monitor and Refine">
    Track which signals lead to pipeline and optimize accordingly
  </Step>
</Steps>