> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getseam.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Personas

> Define target roles and automatically find the right contacts within your accounts

## Configuring Personas

### Title-Based Targeting

Define personas using specific job titles:

**Example: Data Engineering Persona**

* Include: "VP of Data", "Head of Data Engineering", "Director of Analytics", "Chief Data Officer"
* Exclude: "Data Analyst", "Junior Data Engineer"
* Seniority: Director and above

**Example: Growth Marketing Persona**

* Include: "VP of Growth", "Director of Demand Generation", "Head of Growth Marketing"
* Exclude: "Product Marketing", "Content Marketing", "Brand Marketing"
* Seniority: Manager and above

### Keyword Matching

Add keywords to refine targeting:

**Example: RevOps Persona**

* Titles: "VP RevOps", "Director Revenue Operations"
* Keywords: "Salesforce admin", "revenue architecture", "sales operations"
* Exclude Keywords: "customer success operations", "support operations"

This catches people with non-standard titles who still match your target profile.