> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getseam.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting intent keywords

> Track third-party intent signals to identify accounts actively researching your space

## Setting Up Bombora

### Step 1: Select Topics to Monitor

Navigate to **Settings → Seam Intent → Topics**. Choose up to 25 topics that align with your product, competitors, or buyer interests.

<Frame>
  <img src="https://mintcdn.com/signal-97/77uJ7Z8OFN409r4P/assets/images/bombora-topics.png?fit=max&auto=format&n=77uJ7Z8OFN409r4P&q=85&s=167b21fa2f62d14738601691a80e3911" alt="Bombora topic selection interface" width="3456" height="1702" data-path="assets/images/bombora-topics.png" />
</Frame>

**Topic categories include:**

* Product categories (e.g., "Sales Intelligence", "AI ABM")
* Competitor names
* Use cases and pain points
* Industry-specific solutions
* Technology categories

<Tip>
  Seam provides topic recommendations during onboarding based on your ICP and market. Start with suggested topics, then refine based on results.
</Tip>

### Step 2: Configure Intent Thresholds

Set thresholds for when Bombora signals should trigger actions:

* **Low Intent**: Surging on 1-2 topics
* **Medium Intent**: Surging on 3-5 topics
* **High Intent**: Surging on 6+ topics or critical topics

You can adjust these thresholds based on your sales cycle and ICP.

### Step 3: Enable in Scoring & Plays

Once configured, Bombora intent automatically:

* Contributes to account **intent scores**
* Triggers **automated plays** when thresholds are met
* Appears in **audience filters** and segments
* Syncs to **Salesforce** for rep visibility