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Main dashboard interface Seam connects to your CRM, sales engagement tools, marketing automation platforms, data warehouses, and intent data sources, then consolidates everything into a unified data model. This gives you a single source of truth across all your GTM systems.

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How it works

When you connect data sources to Seam, we automatically:
  1. Ingest data from each connected system
  2. Deduplicate records across sources
  3. Enrich with additional context and signals
  4. Unify into five core datasets
This happens continuously—Seam syncs data every few hours so your unified view is always up to date.

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The five core datasets

Companies

Unified company datasetAll account-level data including firmographics, technographics, fit scores, intent signals, and engagement history.

People

Unified people datasetAll contact-level data including role, seniority, engagement activities, and buying committee membership.

Activities

Unified activity datasetAll engagement activities including website visits, email opens, meeting attendance, content downloads, and ad interactions.

Opportunities

Unified opportunity datasetAll deal data including stage, value, close date, and attribution to campaigns and touchpoints.

Users

Unified users datasetYour internal team members including reps, marketers, and their account assignments and territories.

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Data flow

Here’s how data flows from your sources into the unified model:

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Key benefits

No more conflicting data across systems. Seam resolves duplicates and creates one unified record for each company and person.
Seam enriches your unified data with intent signals, fit scores, and AI research—giving you more context than any single source provides.
Changes in your CRM or other systems sync to Seam every few hours, and Seam pushes enriched data back to your tools.
Connect activities across systems. See which accounts engaged with ads, visited your website, and received outreach—all in one place.