1
Connect your data sources
Connect your CRM and any sales engagement platforms, marketing automation tools, or data warehouses you use.
2
Build your intelligence layer
Define what makes an account a good fit, track buying signals, segment your audience, and configure buyer personas.
3
Launch your first play
Create an automated play that triggers campaigns when accounts show intent. Start with a simple high-intent play targeting A/B fit accounts that visit key pages.
Create your first play
Step-by-step guide to building plays

