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Seam connects to LinkedIn Ads using OAuth.

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Step 1: Navigate to Connections

In Seam, go to Settings → Connections.

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Step 2: Connect to LinkedIn Ads

  1. Find LinkedIn Ads in the connections list and click Connect.
  2. Complete the OAuth flow by logging into your LinkedIn account.
  3. Select which LinkedIn Ads accounts you’d like to connect to Seam.
  4. Click Save.

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What Gets Synced

From LinkedIn Ads (Source):
  • Ad and campaign performance reports
  • Used for tracking ad engagement and conversions by account
To LinkedIn Ads (Destination):
  • Deploy Seam audiences as company or user audiences
  • Sync conversion events

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Using LinkedIn Ads in Plays

When configuring a play, you can deploy Seam audiences to LinkedIn Ads for targeted ABM campaigns. Audiences automatically sync to keep your ad targeting up-to-date based on fit, intent, and signals.
When syncing audiences, use two-letter country codes (e.g., “US”, “GB”) rather than full country names.