Step 1: Navigate to Connections
In Seam, go to Settings → Connections.Step 2: Connect to Outreach
- Find Outreach in the connections list and click Connect.
- Complete the OAuth flow by logging into Outreach and authorizing Seam.
- Once authorized, Seam will begin syncing your sequences, prospects, and accounts.
What Gets Synced
From Outreach (Source):- Prospects, Accounts, Sequences, Activities, Mailings
- Used for Reach scoring and engagement tracking
- Deploy contacts to sequences from Seam plays
- Create or update Prospect and Account records
Using Outreach in Plays
When configuring a play, select Outreach as the deployment destination to automatically add contacts to sequences. You can map Seam fields (Play, Persona, Fit Score) to Outreach custom fields for rep visibility.If a contact doesn’t exist in Outreach, Seam automatically creates the prospect record before adding them to your sequence.