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Seam connects to Smartlead using an API key.

Step 1: Obtain your API key

Log into Smartlead and navigate to your Settings page to copy your API key.

Step 2: Configure the connection in Seam

  1. In Seam, go to Settings → Connections.
  2. Find Smartlead in the connections list and click Connect.
  3. Enter your Smartlead API key and click Save.

What Gets Synced

From Smartlead (Source):
  • Campaigns, Campaign statistics, Clients, Leads, Message History
  • Used for Reach scoring and engagement tracking
To Smartlead (Destination):
  • Deploy contacts to campaigns from Seam plays
  • Create or update Lead records

Using Smartlead in Plays

When configuring a play, select Smartlead as the deployment destination to automatically add contacts to campaigns. You can map Seam fields (Play, Persona, Fit Score) to Smartlead custom fields.
If a contact doesn’t exist in Smartlead, Seam automatically creates the lead record before adding them to your campaign.