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Create a Signal

1

Select Signal Type

Choose which signals are relevant to your sales cycle.Audience and Persona-based
  • Job change
  • New hire
  • Job opening
  • Promotion
Keyword-based
  • Social listening
  • Funding round
  • Social engagement
2

Create Signal-Based Plays

Build automated workflows that execute when signals fire
3

Monitor and Refine

Track which signals lead to pipeline and optimize accordingly