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Pre-Built Play Templates

Seam includes 30+ pre-configured plays for common use cases:
  • AI Search Engine Visitor Tracking - Identify companies discovering your solution through AI search platforms like Claude and ChatGPT—capture high-intent buyers actively researching solutions in conversational AI—route them into targeted outbound sequences while the search context is fresh.
  • Market to Early-Stage Buying Awareness - Target accounts in the unaware or awareness buying stages with nurture campaigns designed to build product familiarity and drive engagement—warm up early-stage accounts before sales outreach to improve conversion rates.
  • Company-Level Website Visitor - Identify which companies are visiting your site, even if the individual visitors remain anonymous — Prospect your ideal buyer personas — Deploy directly into sales engagement sequences or marketing campaigns.
  • High-Intent Accounts with No Sales Activity - Target accounts showing high aggregated intent scores—combining website visits, offsite keyword signals, ad engagements, marketing activities, and email engagement—but receiving no sales outreach, and automatically trigger marketing campaigns or sales sequences.
  • Purchase-Buying Stage Account Outbound - Automatically trigger sales outreach when accounts move into purchase or consideration buying stages—prioritize high-intent accounts showing active evaluation signals.
  • Outbound to YouTube Ad Engagements - Identify companies engaging with your YouTube Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to Snapchat Ad Engagements - Identify companies engaging with your Snapchat Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to TikTok Ad Engagements - Identify companies engaging with your TikTok Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to LinkedIn Ad Engagements - Identify companies engaging with your LinkedIn Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to Pinterest Ad Engagements - Identify companies engaging with your Pinterest Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to Reddit Ad Engagements - Identify companies engaging with your Reddit Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to Bing Ad Engagements - Identify companies engaging with your Bing Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to Meta Ad Engagements - Identify companies engaging with your Meta Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to Google Ad Engagements - Identify companies engaging with your Google Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Outbound to X Ad Engagements - Identify companies engaging with your X Ads and automatically route them into targeted sales sequences - convert paid social engagement into qualified pipeline by reaching out while your brand is top of mind.
  • Job Opening Tracking - Monitor when target accounts post job openings for your ideal buyer personas and trigger marketing campaigns or sales outreach—identify companies expanding teams in relevant roles as a signal of budget allocation and buying intent.
  • Job-Change Tracking - Automatically track contacts as they change jobs, identify when they join new companies, enrich their updated contact info, and trigger personalized outbound to re-engage relationships at new accounts.
  • Social Post Keyword Tracking - Track when companies or individuals mention specific keywords in social posts—monitor for industry terms, competitive mentions, or pain points and trigger targeted outreach based on real-time social engagement.
  • New Hire Outbound - Automatically identify individuals who’ve recently started new roles, enrich their contact information, and launch targeted outbound campaigns to engage prospects during the critical first 90 days when tool stack decisions are made.
  • High Signal Strength Outbound - Target accounts showing high aggregated signal scores—combining new hires, promotions, job openings, social keyword mentions, and recent funding—and automatically trigger sales outreach when signal strength indicates organizational change and increased buying potential.
  • Promotion Outbound - Automatically identify individuals who’ve recently been promoted, enrich their contact information, and launch targeted outbound campaigns to engage prospects as they take on new responsibilities and evaluate solutions for their expanded role.
  • Market to Sales-Engaged Companies - Identify accounts receiving sales outreach but no marketing engagement and automatically trigger multi-channel campaigns—ensure sales-touched accounts also receive coordinated marketing support to increase touchpoints and reinforce messaging across channels.
  • Multi-Threading Accounts - Identify accounts where sales is only engaging a single contact, automatically prospect additional ideal buyer personas at those accounts, and expand outreach to multiple stakeholders—increase deal velocity and reduce single-threaded risk.
  • Email Engagement Tracking - Identify companies and individuals engaging with your emails through opens, clicks, and replies, then trigger targeted marketing campaigns or sales follow-up—capture email engagement as an intent signal to prioritize warm accounts showing active interest.
  • Outbound to Marketing Campaign Engagers - Target companies or individuals who’ve engaged with specific Salesforce or HubSpot campaigns and automatically trigger sales outreach—filter by campaign name to identify warm prospects showing interest and convert marketing engagement into sales conversations.
  • Outbound to Marketing-Engaged Companies - Identify accounts receiving marketing engagement but no sales outreach and automatically trigger sales sequences—ensure marketing-touched accounts receive coordinated sales follow-up to convert warm interest into pipeline opportunities.
Start with a pre-built play and customize it to your needs. This is faster than building from scratch and follows proven patterns.

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Building a Play

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Step-by-Step Configuration

1

Create a new play

Navigate to Plays → Add play. Use a template or create your play from scratch.
2

Configure Trigger by Defining Audience

Name the play and select the audience previously built.
3

(Optional) Set up a Qualifier

Add criteria so only companies that meet the expected response will proceed.
4

Configure Prospecting

Set up contact sourcing:
  • Choose to use existing people in your universe or prospect for net-new people only.
  • Select personas to target (e.g., VP Marketing, Director Demand Gen)
  • Set contacts per account (3-5 for most plays)
  • Enable email and mobile phone enrichment
5

(Optional) Configure Routing

Define rules for how leads are assigned to team members.
6

Set Up Deployment

Choose where contacts should go - for example:
  • CRM: Create/update records in Salesforce or HubSpot
  • Sales Sequences: Add to Outreach, SalesLoft, or Apollo
  • Ad Platforms: Push to LinkedIn or Google matched audiences
  • Marketing Automation: Trigger Marketo campaigns
7

Test and Launch

  • Preview the audience size
  • Test with a small subset first (10-20 accounts)
  • Monitor results for 1-2 weeks
  • Scale up once validated