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Pre-Built Play Templates

Seam includes 30+ pre-configured plays for common use cases:
  • High-Intent Outreach - Target accounts with strong buying signals
  • Website Visitor Engagement - Automatically engage site visitors
  • Pricing Page Visitors - Fast response to high-intent page views
  • Content Download Follow-Up - Engage based on content engagement
  • LinkedIn Ad Retargeting - Re-engage ad clickers who didn’t convert
  • Google Ads Follow-Up - Prospect companies from ad campaigns
  • Multi-Channel Ad Coordination - Sync LinkedIn and Google audiences
  • New Executive Outreach - Welcome new VPs and C-level hires
  • Job Opening Intelligence - Target companies hiring relevant roles
  • Champion Tracking - Follow customers to new companies
  • Promotion Triggers - Engage newly promoted decision-makers
  • Multi-Threading - Expand single-threaded accounts
  • Department Expansion - Sell to new departments in customer accounts
  • Executive Sponsor Plays - Engage C-level at existing accounts
  • Competitor Mention Targeting - Engage when competitors mentioned on social
  • Competitive Displacement - Target known competitor customers
  • Win-Back Campaigns - Re-engage churned customers
  • LATAM Automation - Coverage for Latin America markets
  • EMEA Follow-Up - European market engagement
  • APAC Expansion - Asia-Pacific territory coverage
Start with a pre-built play and customize it to your needs. This is faster than building from scratch and follows proven patterns.

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Building a Play

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Step-by-Step Configuration

1

Choose Play Type

Decide if this is always-on or one-off based on your use case
2

Define Your Audience

Use the Audience Builder to set criteria:
  • Fit Score: A or B (only target good-fit accounts)
  • Intent: Visited website 3+ times in past 7 days
  • Signals: Not in open opportunity
  • Exclusions: Not competitors, not existing customers
3

Configure Prospecting

Set up contact sourcing:
  • Select personas to target (e.g., VP Marketing, Director Demand Gen)
  • Set contacts per account (3-5 for most plays)
  • Enable/disable prospecting if contacts already exist
4

Set Enrichment Options

Configure data quality:
  • Email verification level (standard or triple-verified)
  • Mobile number enrichment (optional, costs more credits)
  • Duplicate checking (recommended to avoid over-contacting)
5

Configure Routing

Assign contacts to the right reps:
  • Account owner (most common)
  • Round robin (for fair distribution)
  • Custom field (for complex territory logic)
6

Set Up Deployment

Choose where contacts should go:
  • CRM: Create/update records in Salesforce or HubSpot
  • Sales Sequences: Add to Outreach, SalesLoft, or Apollo
  • Ad Platforms: Push to LinkedIn or Google matched audiences
  • Marketing Automation: Trigger Marketo campaigns
7

Test and Launch

  • Preview the audience size
  • Test with a small subset first (10-20 accounts)
  • Monitor results for 1-2 weeks
  • Scale up once validated