Skip to main contentConfiguring Personas
Title-Based Targeting
Define personas using specific job titles:
Example: Data Engineering Persona
- Include: “VP of Data”, “Head of Data Engineering”, “Director of Analytics”, “Chief Data Officer”
- Exclude: “Data Analyst”, “Junior Data Engineer”
- Seniority: Director and above
Example: Growth Marketing Persona
- Include: “VP of Growth”, “Director of Demand Generation”, “Head of Growth Marketing”
- Exclude: “Product Marketing”, “Content Marketing”, “Brand Marketing”
- Seniority: Manager and above
Keyword Matching
Add keywords to refine targeting:
Example: RevOps Persona
- Titles: “VP RevOps”, “Director Revenue Operations”
- Keywords: “Salesforce admin”, “revenue architecture”, “sales operations”
- Exclude Keywords: “customer success operations”, “support operations”
This catches people with non-standard titles who still match your target profile. 
