Skip to main content
Routing queues are reusable groups of sales reps that determine how new contacts are assigned when Seam deploys them from plays.
Set up your queues before launching plays so contacts can be automatically routed to the right reps.

​
Why Create Queues?

Instead of manually assigning contacts every time a play runs, queues let you define distribution rules once and reuse them across multiple plays. Common use cases:
  • Round robin: Distribute leads evenly across your SDR team
  • Regional teams: Route contacts by geography (West Coast, EMEA, APAC)
  • Vertical specialization: Assign contacts based on industry expertise
  • Account-based: Route to specific account owners or account teams

​
Creating a Queue

1

Navigate to Routing

In Seam, go to Configuration → Routing in the left sidebar.
2

Add a new queue

Click Add queue to open the queue creation dialog.
3

Name your queue

Give your queue a descriptive name (e.g., “SDR Round Robin”, “Enterprise AEs - West”, “Healthcare Specialists”).
4

Select members

Choose which team members should be included in this queue. These should match users from your connected CRM or sales engagement platform.
5

Save

Click Save to create the queue. You can now use it in play routing configurations.
Creating a routing queue

​
Queue Examples

Name: SDR Round RobinMembers: All SDRs (evenly distributed)Use for: High-volume inbound leads, general prospecting plays
Queue 1: East Coast SalesQueue 2: West Coast SalesQueue 3: EMEA TeamUse for: Territory-based routing in plays with geographic filters
Queue 1: Healthcare SpecialistsQueue 2: Financial Services TeamQueue 3: SaaS/Tech ExpertsUse for: Industry-specific plays targeting particular verticals
Queue 1: Enterprise AEs (accounts with 1000+ employees)Queue 2: Mid-Market AEs (accounts with 200-999 employees)Queue 3: SMB SDRs (accounts under 200 employees)Use for: Plays filtered by company size or deal value

​
Best Practices

Descriptive names

Use clear naming conventions that explain the queue’s purpose (who and when)

Keep them updated

Review queues quarterly as team members join/leave or territories change

Match capacity

Balance queue sizes based on rep capacity, not just headcount

Test before deploying

Create a small test play to verify contacts route correctly before scaling
Start simple: Create 1-2 basic queues (like a general SDR round robin) to get started. You can add more specialized queues as you launch additional plays.